Naturoganics


A Three Year Analysis of Natural and Organic Beauty Brands’ Press Marketing in the UK

As natural and organic brands continue to gain mainstream media coverage mymarketmonitor.com, together with Imogen Matthews Associates, have analysed over 300,000 separate pieces of editorial and advertising in the UK National and consumer press from 2006 to 2009.

The Naturoganic white paper provides an unprecedented insight into:

  • Naturoganic brands strategy vs. the whole beauty market.
  • Who are the Naturoganic leaders?
  • What is the next Naturoganic trend?
  • What publications should be targeted?
  • With over 300 Naturoganic brands, how can stand out be achieved?
 “The report is designed for both in depth research and ‘bite sized’ pointers to ensure key findings are easily identified. For those who wish to get straight to the point, it protects them from the ‘analysis paralysis’ so often associated with market research reports.”
Imogen Matthews

The Naturoganic UK Press Media Report is available now for a limited time at the introductory price of £500 plus VAT.


To get hold of your copy contact us on 020 8614 1155 or email reports@mymarketmonitor.com.

Click here to download a sample of the report

Click here to download the press release

Visit Imogen Matthews Associates’ webpage at www.imogenmatthews.co.uk

 

Frequently Asked Questions

What does Naturoganic mean?
There is a considerable amount of confusion amongst beauty consumers as to what constitutes an organic product as opposed to a natural one.

The term Naturoganics has thus been devised to identify those products that make claim to either having one or both of these two increasingly important ‘green’ credentials.

mymarketmonitor.com is recognised as the force majeure in press marketing analysis. They track the press presence of every UK beauty company’s brand or product. This insight has been combined with the research and consultation skills of industry guru Imogen Matthews (www.imogenmatthews.co.uk)

Which brands does it cover?
It encompasses every Naturoganic brand from the might of Origins through to the entrepreneurial niche brands such as Organic Blue.
That’s over 300 brands in total currently competing for column inches in the UK press.
This research report not only identifies the Naturoganic market’s press marketing in terms of editorial content, it also takes a close look at the brand’s advertising strategy as well.

What else will it tell me?
Editors continually need new stories for their readers.
The combined press activity of the niche naturoganics brands is eating into the major brands’ editorial power base.
Editors need to keep copy fresh and interesting and the niche brands often offer that perspective.
This report analyses this shift as well as identifying which newspapers and magazines are on-side in respect to Naturoganics.

How did we do it?
The research sample is probably one of the largest on this market ever, at least 320,000 lines of data!
Over 100 consumer titles and every national newspaper has been scrutinised from cover to cover for any Naturoganic mention on a continual basis since 2006. It’s up to date to the end of 2008.

Who will benefit from reading this intelligence?
Any major brand with an eye on strategy will find this insight invaluable in determining the future.
Minor brands with a vision only restricted by pressure on budgets will find this invaluable in helping target the media and keeping an eye on the competition.
Retailers will use it to help forward stock planning.

How do I get hold of it?
Send us your details through our contact page for more information.
It is available as PDF and hard copy formats.
A PowerPoint presentation is also available.
The underlying data behind this report offers a powerful analysis opportunity. In response to requests from interested parties in this respect, mymarketmonitor.com can also supply this additional intelligence.
Very unusually for such a body of research there is the option for you to download the underlying data for your own in-house analysis
The report will be updated through out 2009.